Lindfield Pharmacy.
Brand Re-Fresh, Language & Website
Lindfield Pharmacy has been serving the local community for over 100 years. So when they approached me at the Multiverse to create a new brand and website, consideration needed to made to maintain existing brand recognition. The aim was to reposition themselves to break into the new younger market of families in the area, whilst still remain relevant to their existing older clientele. As their logo was so iconic, we tweaked and freshened the look and feel, but maintained their icon concept, a similar but refined colour palette and selected a narrow typeface. Sketch style that was used to create the logo line was then bright into the imagery to create a unique image style and custom lettering style. The key message developed was to encourage local families and residents to experience the level of service for themselves by simply coming into the pharmacy without any obligation, and just ask. The idea being that you have questions - just ask. We are here to help.
