![](https://images.squarespace-cdn.com/content/v1/5f1e30b8819b2a49ceb76e25/1595814145922-9A2RFROBKO30YD6NMDAV/tenorz-case-study-hero.jpg)
Tenorz Downunder Brand Identity.
Brand Identity, Marketing Materials
TenOrZ Downunder is a musical group that hired me to work on their recent re-brand. The client requested a kangaroo to be incorporated into their logo, as a large portion of their target market is Chinese and they believe this to be a key selling point. Keeping this in mind, I created a logo with a Kangaroo, an Australian themed colour palette, and a brand pattern reflective of the Australian desert sands.
![tenorz-full3.jpg](https://images.squarespace-cdn.com/content/v1/5f1e30b8819b2a49ceb76e25/1595814145930-X8RXORPYZ1L3N2PE0L9Q/tenorz-full3.jpg)
![tenorz-style-guide.jpg](https://images.squarespace-cdn.com/content/v1/5f1e30b8819b2a49ceb76e25/1595814145934-G22IL2QSVL7I3N5Z5A1E/tenorz-style-guide.jpg)
![logo-description-tenorz.jpg](https://images.squarespace-cdn.com/content/v1/5f1e30b8819b2a49ceb76e25/1595814145938-RCHQXXUWI3M2EDCY1B9D/logo-description-tenorz.jpg)
![Tenorz-half.jpg](https://images.squarespace-cdn.com/content/v1/5f1e30b8819b2a49ceb76e25/1595814145958-FER4UM32LAPH6A2ZTKMF/Tenorz-half.jpg)
![Tenorz-half2.jpg](https://images.squarespace-cdn.com/content/v1/5f1e30b8819b2a49ceb76e25/1595814145963-XZT3ATHID8AF557MEODY/Tenorz-half2.jpg)