Cino Merchants Group.

Brand Identity, Website, 3D Product Renders, Sales Brochures.

Cino Merchants Group is a company that specialises in the importation of granite kitchen sinks etc for the large scale like hotels and apartment blocks, and also supply to some retailers. Through market research we discovered that the main appeal of granite sinks is actually the colour, so when developing their image styles, we used the concept of “colour your kitchen”. Due to their target market being so varied, they required a logo that is very simple and versatile. To maintain an upmarket feel, a spot UV was added to the back of the business cards in the shape of the logo icon.